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There are hundreds of manufacturers of hubs, spokes, rims, and wheels producing excellent products in their own right, yet failing to grasp the fundamental mechanics of how a wheel works. Consequently, they make poor choices during the wheel-building process. Because poorly built wheels can still hold up—and because consumers often look no further than superficial reputation and aesthetics—this situation persists.

Luther Wheels aims to change that. Drawing on 40 years of experience and the production of hundreds of wheelsets annually, Andy has reinvented the wheel. Featuring hubs and rims precisely matched to one another and achieving 100% uniform spoke tension, Luther wheels are stronger and more durable than the competition—a unique offering worldwide.